Which description best matches the pull method of communication?

• A. Push method
• B. Pull method
• C. Interactive communication
• D. Written method

Answer: (B)

The pull method means information is accessed when the receiver chooses to find it. The sender makes resources available—like a knowledge base, intranet, or document repository—but it’s up to the user to search for and retrieve what they need. This on‑demand access lets people obtain information only when they actively seek it, rather than receiving updates automatically.

Think of looking up a policy in a company wiki or searching a self-service portal for a manual. Those are pull patterns because the information exists, but you have to pull it from the source.

This differs from the push approach, where content is pushed out to recipients without them actively requesting it, such as broad notifications or newsletters. It isn’t about the format of the message (written) or about two‑way dialogue; it’s specifically about how the information is accessed—on demand by the person seeking it.