In stakeholder management, what does 'manage stakeholder engagement' involve?

• A. Develop risk responses.
• B. Implement actions to increase stakeholder involvement and ensure ongoing alignment with objectives.
• C. Create a stakeholder register.
• D. Monitor project performance.

Answer: (B)

Managing stakeholder engagement means taking the planned actions to actively involve stakeholders and keep their expectations aligned with the project’s objectives. It’s about executing engagement activities, using communication and interpersonal skills to address concerns, resolve issues, and adjust approaches as relationships evolve. The aim is ongoing alignment with objectives, ensuring stakeholders understand progress and continue to support the project. This differs from identifying stakeholders (creating the list and analysis), risk responses (risk management), or general project performance monitoring.